25 03 2012

Now THIS is funny. A great find by Martin Moore.
Delivery is awesome.
But is it art?! 🙂





25 03 2012

I really liked the approach Martin Moore takes with his mailer in this posting.
He acknowledges the fact he’s operating in a buyer’s market and tries hard to present something a little more interesting to his prospective customers. That much less likely to end up in the recycling without even being opened. Kudos.
A touch of Machiavelli too: “Perception is everything”!