Ugly fruit is taking Canada by storm. Here’s why you should care.

4 03 2016

Kudos to Loblaws (Canadian Superstore in our neck of the rainforest)! They took the recent weak Canadian dollar, which was pushing up fresh food prices by around 20%, as the trigger to test a line of “naturally imperfect” fruits and veg.

Guess what? People bought them readily. The huge amount of food wasted betwixt farm and plate is nothing short of disgusting, and this shows that the retail chains are a major contributor for insisting on “perfect” foods. People are happy to buy good nutritious food no matter what shape it is.

Save the ugly fruit, save the world.

Source: Ugly fruit is taking Canada by storm. Here’s why you should care.

If you’ve not seen it yet – check out the film Just Eat It.

You might also want to check out Tristram Stuart’s article in National Geographic. Or even watch him on video.

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