Power of advertising

After 15 or so years in Canada, there’s not actually a lot I miss about the UK. John Lewis is one though. Their “never knowingly undersold” philosophy saved me a lot of price comparison shopping back in the day. (It’s commonplace in most chains here in BC).

Their Christmas ads have become something of a phenomenon in their own right and this year’s is no exception. Apparently it cost £7M to produce!

Enjoy!