String? Washing powder? What’s the difference?

15 04 2015

I’m a Product Manager. I Like To Capitalise Words for no good reason whatsoever, though I think that partly comes from learning German (which capitalises all nouns, not just proper ones) as a kid and then becoming a software engineer where camelCaseNaming recently became popular for long variable names. I say recently, because when I first started, X1 was considered long and it was a struggle to get people to understand that “index” or “count” was easier to understand and the computer didn’t really mind after all.

I’ve long had a love of word play, puzzles, hidden meanings etc., and this has sometimes helped in my current role. Of late I’ve been contemplating names for a software consultancy, and was reminded of the mad extremes that marketing can get to when sight is lost of the goal. If it becomes an end in itself, you can end up with Simpson’s Individual Emperor Stringettes in the blink of an eye… as only Monty Python can truly illustrate.

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