What an interesting concept. A great conversation starter too!
In Pittsburgh, women are paid 76c on average to a man’s $1. To raise awareness of this built in discrimination, this little arts and crafts shop discounts its prices for women by the same amount. Called Less Than 100, it sells gifts like ceramics, paper crafts and art by independent makers.
Read more at Mashable: Women pay 76 cents to men’s $1 at shop promoting wage equality.