I went to see OK GO live in Vancouver a few weeks back. Their music is great, but their video work and live performance is amazing. Such innovative visuals. Remember the treadmills? They even managed to do a 3D optical illusion live in the theatre… for the entire audience!
Check out the piece on Mashable: Did Apple Just Rip Off OK Go’s Music Video?.
Basically Apple approached OK GO to do a piece for the recent iPhone 6 launch. Discussions went nowhere, so Apple just ripped off their style and video anyway…. classy!
OK GO video (Thanks youtube):
Apple video (Thanks again youtube):