Years ago, I used to get a lift to the bus station with the father of my friend. He was a resolute Volvo buyer, so when I saw this home-made video advert for one of those classic box shaped tanks, I had a hearty chuckle! It’s by a Swedish artist and he employs all the classic tricks of “proper” TV car adverts for his classified ad.
It was such an explosive success on YouTube that he did a follow up for the V60. He reused a few of the themes, including pigeons and cat stickers and their hepatitis threat. This time though… a naked Swede!
Love ’em or hate ’em, but you can’t ignore ’em!