But not as much as we might think!
Check out Bored Panda for some dated adverts that would surely be banned these days.
I’m not a climber myself, but I know a couple, and they’d have an issue with the line “On a mountain they’re something of a drag”.
I posit that things aren’t so different these days though – we’re just a lot more subtle… except where car/motorbike sales are concerned of course.