Those of use that write, and more importantly read blogs would do well to take a moment’s pause to remember that it’s not a natural act. We’re not born reading, we learn it. Many people are not given, or perhaps simply don’t take the opportunity to gain that skill before adulthood.
DesignTAXI found a series of ads slated for showing in France to draw attention to the issue and perhaps remind us how much we take reading for granted. It also speaks to how formulaic advertising is, in that we readily assume the intent of an advert without reading the details necessarily.
One mystery remains though… if it’s for the French illiterate, why are they in English?!