Merc’s marketing folk clearly understand their market… blokes!!
Poor Audi, they seem to get picked on by the other car brands with their adverts! This time it’s by Mercedes, BMW seem to have given them a rest! (See the Audi vs BMW here) In Germany Audi have placed the billboard on the left, featuring two rings from their logo = Marriage (Ehe) and the 4 full rings of their logo = Love (Liebe) but obviously this was too good of an opportunity to miss for Mercedes, and placed a billboard next to it, simply with their own logo in the middle, and the word Sex. Simple, and easily done. I wonder if Audi will kick it up with Mercedes or let them off with this one . . .