I read about this ages ago, in my pre-blogging days. A timely reminder though – I came to it via the David Suzuki Foundation (@DavidSuzukiFDN). Ironically I was having a conversation just the other day about self-worth and Herzberg’s Hygiene Theory with respect to team managers and motivation. Bhutan is doing it on a national scale. Instead of measuring their success with GDP, they use “happiness”. Ken Dodd would be ticked pink.
Gross national happiness in Bhutan: the big idea from a tiny state that could change the world | World news | The Observer2 12 2012