AV Chiado / Turismo de Portugal: QR Code

7 10 2012

20 years ago Mrs Elephant and I went on honeymoon to the island of Madeira. It’s a Portuguese possession, and this stonework was beautifully represented there too. I sat for ages watching the workmen carefully size and position each piece as they repaired a stretch of pavement. Much more recently I visited Belo Horizonte in Brazil – a former Portuguese colony and was surprised to see the tradition had even crossed the Atlantic.
As a child, I remember the pavements in Yorkshire being constructed of great slabs of sandstone. They blended in perfectly with the other local stone in the houses they served. Now… it’s all a monotonous black tarmac. Quick to lay down. convenient. And soulless.

AdPitch Blog

“The idea was simple; Launch a QR code, one of the most innovative technologies of the XXI century, made by Portuguese cobblestones, one of the most ancient Portuguese traditions.

From the fusion between technology and historical traditions a new and innovative way was born to promote Portugal abroad and to provide relevant cultural content for tourists visiting Chiado.”

I actually think they look quite cool, the cobbles definitely gives them a different feel to them, it’s also interesting to see how they cut the stones to size and how much work goes into it.

View original post



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: