Cool IKEA catalogue

17 08 2012

My daughter was making lots of “oo” and “ahh” noises again.

This time with an IKEA 2013 catalogue on her lap. Odd, methinks!

Then I see she’s floating her mum’s iPad over it, and I realise it’s interaracting with the catalogue in a REALLY cool way! The iPad is showing what’s behind the closed doors of the cupboard in the catalogue. Like those “x-ray specs” that used to be advertised in Spiderman comics, next to the Sea Monkeys. different pages had different things happen on the iPad. Beds came to life with drawers opening and closing. Videos, all manner of things. Those cunning Swedes have done it again! (Though their meatballs have become grey and flaccid of late, i note with less enthusiasm…)

IKEA: The 2013 Interactive Catalogue App | Digital Buzz Blog.




6 responses

20 08 2012
misfits' miscellany

My sea monkeys died, or never lived, and the specs were the greatest disappointment of my per-pubescent life.

20 08 2012
Quieter Elephant

My kids have had several sets of Sea Monkeys. I never managed to get them to do tricks though. Or wear those crowns.

22 08 2012
misfits' miscellany

They’re family of the shrimp, aren’t they?

22 08 2012
Quieter Elephant

Oh – so NOW you want to get all technical!? Brine shrimp actually. And in true comic book style… they’ve been to space with John Glenn:

22 08 2012
misfits' miscellany

Ah, so the space monkeys are sea monkeys.

22 08 2012
Quieter Elephant

I did find they swam faster if you put a drop of gin in their water. Spaced out, as it were

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