Lexus: 120 Heartbeats

18 07 2012

Good ol’ (young actually) Lockhaart does it again.
Check out this ad featuring Stig’s clone and an oh-so-boring Lexus hybrid.

AdPitch Blog

Hybrid cars, imagine one in your head, what do you associate with them? Peace? Environmentally friendly? Boring? Lexus set out to prove some potential customers wrong. All they had to do was keep their heartbeats below 120 beats per minute. Easy right? Not when this guy’s driving! I swear he must be smiling the whole time under that mask!

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