I really liked the approach Martin Moore takes with his mailer in this posting.
He acknowledges the fact he’s operating in a buyer’s market and tries hard to present something a little more interesting to his prospective customers. That much less likely to end up in the recycling without even being opened. Kudos.
A touch of Machiavelli too: “Perception is everything”!
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I thought you were writing about Norman. And I still don’t know what a mailer is, Mr President.I’m guessing it’s a photo you mail, a calling card, a teaser.
I was going to do a smart-arse Machiavelli quote, but some Kant beat me to it.
WTF has Norman Wisdom got to do with the price of fish? 🙂
Kant… is this another Monty Python drinking song?
I think you’re mixing your drinks; you drained the admiral and now you’re milking the python.