Guinness: Round Up Your Mates

14 03 2012

An excellent find by Lockhaart over on Ad Pitch Blog.
“He’s a legend in Gloucestershire, but we’re in Yorkshire today, so that counts for nothing”.
Brilliant!

AdPitch Blog

Very amusing advert from Guinness for St Patrick’s day, very creative, I love it when adverts seem so random at the beginning then make sense with the tag line. Great British humour

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4 responses

16 03 2012
lanceleuven

Very good. I do wonder why most adverts are genrally just annoying, tedious and cliched with terrible puns instead of amusing and clever. I can only assume that annoying ones are generally more effective, counterintuitively. You would assume that adverts that people enjoy watching would be more effective but if that was the case I guess that’s what they’d do.

16 03 2012
Quieter Elephant

I remember being shocked to learn that the Mars bar “work rest and play” phrase hadn’t actually been used in their UK ads for DECADES, yet people were convinced it was current.

17 03 2012
lanceleuven

Yes I remember hearing about that too. Goes to show how effective it was!

When I was at school I remember being told by a business studies teacher that one of the most effective ad campaigns ever in the UK was the Shake ‘n’ Vac being the freshness back one. EVERYONE remembers that. Although the R White’s ‘I’m a secret lemonade drinker’ was probably close as well I’d imagine.

17 03 2012
Quieter Elephant

Schhhh – you know who?
Any time, any place, anywhere – Martini?
Everyone’s a Fruit’n’Nut-case?
I bet he drinks Carling Black Label?
The Milky Bars are on me?
Ah… Condor! (Before your time maybe)

A good ad can even outlive the product, I reckon!

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