"The Swedish Armed Forces need to recruit young people to an occupation that in many ways requires you to give up your own comfort in order to help others. To highlight this aspect we created a digitally integrated event in Stockholm to see how far people are willing to go for one another. A person agreed to sit in a small box until someone replaced him.
Swedish Armed Forces: Who Cares?2 06 2012
Who cares indeed? A nice little campaign. I wonder how many were Scouts? Nice find Lockhaart.